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Marketing in 1985 : a view from the Ivory Tower
Laczniak, Gene R.
;
Lusch, Robert F.
;
Udell, Jon G.
- In:
Journal of marketing
41
(
1977
)
4
,
pp. 47-56
Persistent link: https://www.econbiz.de/10002358663
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2
Can attitude measurement predict consumer behavior?
Udell, Jon G.
- In:
Journal of marketing
29
(
1965
)
4
,
pp. 46-50
Persistent link: https://www.econbiz.de/10002953335
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