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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
54
Relationship marketing
54
Brand image
44
Markenimage
44
Brand management
43
Markenführung
43
Internet marketing
30
Online-Marketing
30
Social Web
29
Social web
29
USA
28
United States
28
Marketing management
27
Marketingmanagement
27
Preismanagement
24
Pricing strategy
24
Sales promotion
24
Verkaufsförderung
24
Advertising effects
23
Einzelhandel
23
Retail trade
23
Werbewirkung
23
Brand
22
Markenartikel
22
Viral marketing
22
Virales Marketing
22
Online retailing
20
Online-Handel
20
Advertising
17
Werbung
17
Theorie
16
Theory
16
Customer satisfaction
15
Dienstleistungsqualität
15
Kundenzufriedenheit
15
Service quality
15
New product development
13
Produktentwicklung
13
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Undetermined
143
Free
12
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Article
315
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Article in journal
313
Aufsatz in Zeitschrift
313
Bibliografie enthalten
1
Bibliography included
1
Language
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English
315
Author
All
Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Homburg, Christian
4
Houston, Mark B.
4
Luo, Xueming
4
Schreier, Martin
4
Steenkamp, Jan-Benedict E. M.
4
Wieseke, Jan
4
Ailawadi, Kusum L.
3
Alavi, Sascha
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Melnyk, Valentyna
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
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Journal of marketing
Journal of business research : JBR
2,149
Journal of retailing and consumer services
2,014
NBER working paper series
1,314
IMF country report
1,255
Working paper / National Bureau of Economic Research, Inc.
1,169
NBER Working Paper
1,038
International journal of consumer studies
820
International journal of hospitality management
774
Psychology & marketing
722
Journal of consumer research : JCR ; an interdisciplinary bimonthly
636
IMF staff country report
523
SpringerLink / Bücher
487
Discussion paper / Centre for Economic Policy Research
484
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
447
Asia Pacific journal of marketing and logistics
406
Management science : journal of the Institute for Operations Research and the Management Sciences
400
The journal of product & brand management
399
Journal of marketing research : JMR
394
European journal of marketing : EJM
385
Applied economics
372
The journal of brand management : an international journal
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Economics letters
348
Journal of retailing
345
Journal of marketing management : MM
337
Journal of international consumer marketing
334
Journal of travel and tourism marketing
333
Tourism management : research, policies, practice
333
CESifo working papers
329
Marketing letters : a journal of research in marketing
328
Cogent business & management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
325
Working paper
325
Journal of consumer behaviour : an international research review
319
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
309
International journal of retail & distribution management
308
Journal of marketing communications
307
Journal of the Academy of Marketing Science
305
The journal of consumer marketing
304
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ECONIS (ZBW)
315
Showing
1
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10
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315
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
Caffeine's effects on
consumer
spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
3
Meaning of manual labor impedes
consumer
adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
6
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
7
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
Saved in:
8
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
9
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
10
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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