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Search: subject:"Markenführung"
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Brand management
81
Markenführung
81
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
41
Markenimage
41
B-to-B-Marketing
33
Business-to-business marketing
33
Brand
29
Markenartikel
29
Beziehungsmarketing
25
Relationship marketing
25
Social Web
15
Social web
15
Lieferantenmanagement
12
Marketing management
12
Marketingmanagement
12
Supplier relationship management
12
Internet marketing
11
Online-Marketing
11
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
10
Viral marketing
9
Virales Marketing
9
brand equity
8
branding
8
Customer value
7
Kundenwert
7
Portfolio selection
7
Portfolio-Management
7
Advertising effects
6
Market segmentation
6
Marktsegmentierung
6
Product design
6
Produktgestaltung
6
Selling
6
Verkauf
6
Werbewirkung
6
Innovation
5
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Undetermined
53
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7
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Article
114
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Article in journal
114
Aufsatz in Zeitschrift
114
Case study
1
Collection of articles of several authors
1
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1
Sammelwerk
1
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English
114
Author
All
Grewal, Rajdeep
6
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Houston, Mark B.
3
Lam, Son K.
3
Reinartz, Werner J.
3
Sorescu, Alina
3
Swaminathan, Vanitha
3
Ahearne, Michael
2
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Brooks, Gillian
2
Chakravarty, Anindita
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Grewal, Dhruv
2
Hahn, Alexander
2
Hamilton, Ryan
2
Hennig-Thurau, Thorsten
2
Hughes, Douglas E.
2
Iacobucci, Dawn
2
Jayachandran, Satish
2
Kannan, P. K.
2
Kumar, V.
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Peres, Renana
2
Puzakova, Marina
2
Rego, Lopo L.
2
Schau, Hope Jensen
2
Schmitz, Christian
2
Selnes, Fred
2
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Published in...
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Journal of marketing
Journal of business research : JBR
692
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
566
The journal of product & brand management
386
SpringerLink / Bücher
373
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Psychology & marketing
126
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of strategic marketing
115
Journal of marketing management : MM
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Asia Pacific journal of marketing and logistics
110
Journal of marketing communications
109
International journal of hospitality management
103
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
Journal of advertising research
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
International journal of advertising : the review of marketing communications
66
Journal of fashion marketing and management
65
Springer eBook Collection / Business and Economics
64
Cogent business & management
62
International marketing review
62
Tourism management : research, policies, practice
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
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ECONIS (ZBW)
114
Showing
1
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10
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114
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
4
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
5
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
6
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
7
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
8
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
9
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
10
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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