//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
98
Marketingmanagement
98
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Advertising effects
5
Firm performance
5
Marketing theory
5
Marketingtheorie
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Decision
4
Entscheidung
4
Lieferantenmanagement
4
Markenartikel
4
Social Web
4
Social web
4
Supplier relationship management
4
Theorie
4
Theory
4
Viral marketing
4
Virales Marketing
4
marketing mix
4
B-to-B-Marketing
3
Business-to-business marketing
3
Börsenkurs
3
more ...
less ...
Online availability
All
Undetermined
26
Free
2
Type of publication
All
Article
98
Type of publication (narrower categories)
All
Article in journal
97
Aufsatz in Zeitschrift
97
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
98
Author
All
Kumar, V.
6
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Aspara, Jaakko
1
Balachander, Subramanian
1
Barone, Michael J.
1
Batra, Rajeev
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Ben Sliman, Malek
1
Bendig, David
1
Berger, Jonah
1
Bezawada, Ram
1
Bharadwaj, Neeraj
1
Biehal, Gabriel
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Brettel, Malte
1
Brown, Lawrence H.
1
Butaney, Gul
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
201
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
98
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
7
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
8
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
9
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
10
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->