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Journal of marketing
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Before or after? : the effects of payment decision timing in
pay-what-you-want
contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
2
The control-effort trade-off in participative pricing : how easing pricing decisions enhances purchase outcomes
Wang, Cindy Xin
;
Beck, Joshua T.
;
Hong, Yuan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012608742
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