Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra P. KC, Vincent Mak, and Elie Ofek
| Year of publication: |
2023
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|---|---|
| Authors: | Raghabendra Pratap KC ; Mak, Vincent ; Ofek, Elie |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 4, p. 618-635
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| Subject: | behavioral pricing | charitable donations | obligation | participative pricing | pay-what-you-want pricing | payment decision timing | social exchange | value perceptions | Preismanagement | Pricing strategy | Fundraising | Zeit | Time | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221142234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325392