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Help me help you! : employing the marketing mix to alleviate experiences of donor
sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
2
How does local-global identity affect price sensitivity?
Gao, Huachao
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011697775
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