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Search: subject_exact:"Markenführung"
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Brand management
81
Markenführung
81
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
40
Markenimage
40
Brand
29
Markenartikel
29
Beziehungsmarketing
15
Relationship marketing
15
Social Web
15
Social web
15
Internet marketing
11
Online-Marketing
11
Marketing management
9
Marketingmanagement
9
brand equity
8
branding
8
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Werbewirkung
6
Product design
5
Produktgestaltung
5
brand management
5
Corporate reputation
4
Firmenimage
4
Handelsmarke
4
Marketing
4
New product development
4
Produktentwicklung
4
Store brand
4
social media
4
word of mouth
4
Advertising
3
Innovation
3
Linguistics
3
Linguistik
3
Luxury goods
3
Luxusgüter
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Article
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81
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English
81
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Sorescu, Alina
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Peres, Renana
2
Puzakova, Marina
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Schau, Hope Jensen
2
Steenkamp, Jan-Benedict E. M.
2
Sundar, Aparna
2
Walker Reczek, Rebecca
2
Wichmann, Julian R. K.
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Ahuvia, Aaron
1
Angle, Justin
1
Argo, Jennifer J.
1
Arnould, Eric J.
1
Arora, Neeraj
1
Balachander, Subramanian
1
Basuroy, Suman
1
Bei, Zhiling
1
Bhattacharyya, Siddhartha
1
Biehal, Gabriel
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
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Journal of marketing
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
81
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81
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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