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Handelsmarke
9
Store brand
9
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Markenführung
4
Brand
3
Einzelhandel
3
Markenartikel
3
Retail trade
3
private label
3
Beziehungsmarketing
2
Brand image
2
Business cycle
2
Distribution channel
2
Food retailing
2
Food trade
2
Konjunktur
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Lieferantenmanagement
2
Markenimage
2
Relationship marketing
2
Supplier relationship management
2
Vertriebsweg
2
private labels
2
retailing
2
Category Management
1
Category management
1
Consumer goods
1
Consumer goods marketing
1
Eco-label
1
Konsumgüter
1
Konsumgütermarketing
1
Language
1
Linguistics
1
Linguistik
1
Market entry
1
Marketing management
1
Marketingmanagement
1
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Article
9
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9
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English
9
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Ailawadi, Kusum L.
2
Dekimpe, Marnik G.
2
Steenkamp, Jan-Benedict E. M.
2
Alan, Yasin
1
Breiner, Florian
1
Breugelmans, Els
1
Cramer, Johannes
1
Crombrugge, Michiel van
1
Deleersnyder, Barbara
1
Dotson, Jeffrey P.
1
Eisenbeiß, Maik
1
Fritze, Martin Paul
1
Geyskens, Inge
1
González-Benito, Óscar
1
Hoyer, Wayne D.
1
Koschate-Fischer, Nicole
1
Kurtuluş, Mümin
1
Lamey, Lien
1
Ma, Yu
1
Martos-Partal, Mercedes
1
Melnyk, Valentyna
1
Pauwels, Koen
1
Reinartz, Werner J.
1
Scheiner, Christian W.
1
Scholdra, Thomas P.
1
Ter Braak, Anne
1
Völckner, Franziska
1
Wichmann, Julian R. K.
1
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Journal of marketing
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
Springer Proceedings in Business and Economics
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
9
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1
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9
of
9
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
5
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
6
Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole
;
Cramer, Johannes
;
Hoyer, Wayne D.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
Saved in:
7
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
8
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
9
Private-label use and store loyalty
Ailawadi, Kusum L.
;
Pauwels, Koen
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
Saved in:
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