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~isPartOf:"Journal of marketing analytics : JMA"
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Partial least squares
6
Partielle kleinste Quadrate
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Least squares method
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Journal of marketing analytics : JMA
Journal of business research : JBR
29
Long range planning : LRP ; international journal of strategic management
18
Handbook of partial least squares : concepts, methods and applications
16
Psychometrika
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Quantifying uncertainty in PLS-SEM-based mediation analyses
Sarstedt, Marko
;
Moisescu, Ovidiu Ioan
- In:
Journal of marketing analytics : JMA
12
(
2024
)
1
,
pp. 87-96
Persistent link: https://www.econbiz.de/10014538770
Saved in:
2
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Sarstedt, Marko
;
Liu, Yide
- In:
Journal of marketing analytics : JMA
12
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014538734
Saved in:
3
Reviewing the SmartPLS 4 software : the latest features and enhancements
Hwa, Jacky Cheah Jun
;
Magno, Francesca
;
Cassia, Fabio
- In:
Journal of marketing analytics : JMA
12
(
2024
)
1
,
pp. 97-107
Persistent link: https://www.econbiz.de/10014538767
Saved in:
4
Special issue: advanced marketing analytics using Partial Least Squares Structural Equation Modeling (PLS SEM)
Sarstedt, Marko
(
ed.
);
Liu, Yide
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014537434
Saved in:
5
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
6
Partial least squares structural equation modeling using SmartPLS : a software review
Sarstedt, Marko
;
Cheah, Jun-Hwa
- In:
Journal of marketing analytics : JMA
7
(
2019
)
3
,
pp. 196-202
Persistent link: https://www.econbiz.de/10012113546
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