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~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~person:"Abril Barrie, Carmen"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Brand
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Brand management
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Einzelhandel
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Handelsmarke
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Innovation
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Konsumentenverhalten
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Marketingmanagement
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Produktentwicklung
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Retail price
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Verkaufsförderung
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brand switching
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channel conflict
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hazard model
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manufacturer brands
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private labels
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product innovation
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promotion
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Journal of marketing channels : ... distribution systems, strategy, and management
European journal of management and business economics : EJM&BE
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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