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~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
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Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
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Affinity and Beyond: Leveraging NASCAR's Integrated Supply Network to Drive Fan Equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-212
Persistent link: https://www.econbiz.de/10009989741
Saved in:
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