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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~subject:"Branding"
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Search: subject_exact:"Brand management"
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Branding
Brand management
316
Markenführung
316
Consumer behaviour
195
Konsumentenverhalten
195
Brand image
171
Markenimage
171
Brand
107
Markenartikel
105
Advertising effects
54
Werbewirkung
54
Social Web
52
Social web
52
Beziehungsmarketing
45
Internet marketing
45
Online-Marketing
45
Relationship marketing
45
Marketing management
39
Marketingmanagement
39
Advertising
30
Werbung
29
Viral marketing
18
Virales Marketing
18
Corporate reputation
14
Firmenimage
14
social media
14
Emotion
13
Innovation
13
Luxury goods
13
Luxusgüter
13
brand equity
13
New product development
12
Emerging economies
11
Produktentwicklung
11
Schwellenländer
11
Brand extension
10
Markentransfer
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brand attitude
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KMU
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Aledin, Samil A.
1
Boateng, Richard
1
Escalante, Juan Esteban
1
Folkes, Valerie S.
1
Fournier, Susan
1
Guevara, Ruben
1
Hackley, Christopher E.
1
Hong, Soonkwan
1
Hsu, Liwu
1
Johnson, Allison R.
1
Khamitov, Mansur
1
Kim, Chang-ho
1
Korai, Bernard
1
Kucuk, S. Umit
1
Loo, Benaliza Kung-ying
1
Narteh, Bedman
1
Nazir, Farhad
1
Odoom, Raphael
1
Puzakova, Marina
1
Richelieu, André
1
Srinivasan, Shuba
1
Villegas, Juliana
1
Wang, Juan
1
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Journal of marketing communications
Journal of marketing
Journal of the Academy of Marketing Science
Qualitative market research : an international journal
Journal of business research : JBR
36
The journal of brand management : an international journal
15
European journal of marketing : EJM
14
The journal of product & brand management
14
European journal of marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Business horizons
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
6
Marketing letters : a journal of research in marketing
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of fashion marketing and management
5
Sport management review
5
Arts marketing : an international journal ; AM
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Business history
3
International journal of contemporary hospitality management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of business ethics : JOBE
3
Journal of business strategy
3
Journal of service management
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Marketing intelligence & planning
3
Marketing theory
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Arts and the market
2
Dissertationen / Universität St. Gallen
2
Economics working paper
2
Indian journal of economics & business : IJEB
2
International business and economics research journal
2
International journal of hospitality management
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1
Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
2
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
3
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
4
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
Saved in:
5
When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.
;
Folkes, Valerie S.
;
Wang, Juan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
Saved in:
6
Branding in small- and medium-sized enterprises (SMEs) : current issues and research avenues
Odoom, Raphael
;
Narteh, Bedman
;
Boateng, Richard
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10011646910
Saved in:
7
Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
Saved in:
8
The consumption experience of Tim Hortons' coffee fans
Richelieu, André
;
Korai, Bernard
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 192-208
Persistent link: https://www.econbiz.de/10010389563
Saved in:
9
Surfing the Korean wave : a pstculonial critique of the mythologized middlebrow consumer culture in Asia
Hong, Soonkwan
;
Kim, Chang-ho
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10010204009
Saved in:
10
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
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