Brand ageing : an analysis from a Latin American perspective
Year of publication: |
2022
|
---|---|
Authors: | Villegas, Juliana ; Guevara, Ruben ; Escalante, Juan Esteban |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 25.2022, 1, p. 20-42
|
Subject: | Brand management | Branding | Grounded theory | Qualitative research | Lateinamerika | Latin America | Markenführung | Markenartikel | Brand | Grounded Theory | Qualitative Methode | Qualitative method |
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