//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Bagozzi, Richard P."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Consumer behaviour
1
Emotion
1
Grounded Theory
1
Grounded theory
1
Konsumentenverhalten
1
Markenimage
1
Markentreue
1
Relationship marketing
1
Structural equation model
1
Strukturgleichungsmodell
1
USA
1
United States
1
attitudes
1
authenticity
1
brands
1
coolness
1
niche
1
scale development
1
structural equation modeling
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Bagozzi, Richard P.
Abimbola, Temi
3
Sorescu, Alina
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Anabila, Peter
2
Batra, Rajeev
2
Biraghi, Silvia
2
Brooks, Gillian
2
Casaló, Luis V.
2
Dahl, Darren W.
2
Dean, Dianne
2
Fuchs, Christoph
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kitchen, Philip J.
2
Kwak, Hyokjin
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Maehle, Natalia
2
Melewar, T. C.
2
Morgan, Neil A.
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Peres, Renana
2
Pich, Christopher
2
Pope, Nigel
2
Puzakova, Marina
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Rita, Paulo
2
Sarkar, Abhigyan
2
Schau, Hope Jensen
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Marketing : journal of research and management
1
Scandinavian journal of management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
2
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->