Brand love
Rajeev Batra, Aaron Ahuvia, & Richard P. Bagozzi
| Year of publication: |
2012
|
|---|---|
| Authors: | Batra, Rajeev ; Ahuvia, Aaron ; Bagozzi, Richard P. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 2, p. 1-16
|
| Subject: | Markentreue | Brand loyalty | Emotion | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Grounded Theory | Grounded theory | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009737494