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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Morgan, Neil A."
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Brand management
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Morgan, Neil A.
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Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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1
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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2
Brand portfolio strategy and firm performance
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10003815506
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