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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~subject:"Brand"
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Search: subject_exact:"Brand management"
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Brand
Brand management
247
Markenführung
247
Consumer behaviour
153
Konsumentenverhalten
153
Brand image
136
Markenimage
136
Markenartikel
83
Advertising effects
47
Werbewirkung
47
Social Web
44
Social web
44
Internet marketing
40
Online-Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Marketing management
30
Marketingmanagement
30
Advertising
28
Werbung
27
Viral marketing
15
Virales Marketing
15
social media
15
brand equity
13
Emotion
12
Corporate reputation
11
Firmenimage
11
brand attitude
11
Luxury goods
10
Luxusgüter
10
branding
10
KMU
9
SME
9
Emerging economies
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Schwellenländer
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advertising
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Branding
7
Product design
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Produktgestaltung
7
brand image
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English
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Kwak, Hyokjin
2
Nagar, Komal
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Rita, Paulo
2
Sarkar, Abhigyan
2
Sorescu, Alina
2
Steenkamp, Jan-Benedict E. M.
2
Wichmann, Julian R. K.
2
Ailawadi, Kusum L.
1
Alcántara-Pilar, Juan Miguel
1
Aledin, Samil A.
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Angle, Justin
1
Arnould, Eric J.
1
Ashley, Christy
1
Atwal, Glyn
1
Avery, Jill
1
Balachander, Subramanian
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bei, Zhiling
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Biehal, Gabriel
1
Bitner, Mary Jo
1
Block, Martin P.
1
Brasel, S. Adam
1
Braxton, Dominique F.
1
Breiner, Florian
1
Breugelmans, Els
1
Brown, Stephen Walter
1
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1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Burkhalter, Janée N.
1
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1
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Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
Journal of business research : JBR
246
The journal of brand management : an international journal
238
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Asia Pacific journal of marketing and logistics
43
Marketing intelligence & planning
42
Journal of strategic marketing
39
Journal of the Academy of Marketing Science
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
31
European journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of promotion management : innovations in planning and applied research
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of marketing management : MM
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International marketing review
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of retail & distribution management
18
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ECONIS (ZBW)
84
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84
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
4
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
5
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
6
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
7
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
8
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
9
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
10
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
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