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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~subject:"Branding"
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Branding
Brand management
240
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Consumer behaviour
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Brand image
131
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131
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80
Markenartikel
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Aledin, Samil A.
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Hong, Soonkwan
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Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
Journal of business research : JBR
35
The journal of brand management : an international journal
15
European journal of marketing : EJM
14
The journal of product & brand management
14
European journal of marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Business horizons
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
6
Marketing letters : a journal of research in marketing
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of fashion marketing and management
5
Sport management review
5
Arts marketing : an international journal ; AM
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Business history
3
International journal of contemporary hospitality management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of business ethics : JOBE
3
Journal of business strategy
3
Journal of service management
3
Journal of the Academy of Marketing Science
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Marketing intelligence & planning
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Marketing theory
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The journal of business & industrial marketing
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The journal of consumer marketing
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Arts and the market
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Dissertationen / Universität St. Gallen
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Indian journal of economics & business : IJEB
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ECONIS (ZBW)
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1
Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
2
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
3
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
4
Branding in small- and medium-sized enterprises (SMEs) : current issues and research avenues
Odoom, Raphael
;
Narteh, Bedman
;
Boateng, Richard
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10011646910
Saved in:
5
The consumption experience of Tim Hortons' coffee fans
Richelieu, André
;
Korai, Bernard
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 192-208
Persistent link: https://www.econbiz.de/10010389563
Saved in:
6
Surfing the Korean wave : a pstculonial critique of the mythologized middlebrow consumer culture in Asia
Hong, Soonkwan
;
Kim, Chang-ho
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10010204009
Saved in:
7
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
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