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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~subject:"brand image"
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brand image
Brand management
247
Markenführung
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Consumer behaviour
153
Konsumentenverhalten
153
Brand image
136
Markenimage
136
Brand
84
Markenartikel
83
Advertising effects
47
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Social Web
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Social web
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Internet marketing
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Online-Marketing
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Beziehungsmarketing
35
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Marketing management
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Marketingmanagement
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Werbung
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Viral marketing
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Virales Marketing
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social media
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brand equity
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Emotion
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Firmenimage
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brand attitude
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branding
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KMU
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Anselmsson, Johan
1
Baghi, Ilaria
1
Chang, Chun-Tuan
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Chu, Xing-Yu
1
Fuller, Rachel
1
Gabrielli, Veronica
1
Gregoric, Anna
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Kim, Dong Hoo
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Kumar, Ankita
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Lee, Angela Y.
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Ludwichowska, Gosia
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Maehle, Natalia
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Sung, Yoon Hi
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Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
Cogent business & management
5
Nepalese journal of finance : a publication of Uniglobe College
5
International journal of internet marketing and advertising : IJIMA
4
International journal of business innovation and research : IJBIR
3
International journal of sport management and marketing : IJSMM
3
Journal of promotion management : innovations in planning and applied research
3
Nepalese journal of economics : a publication of Uniglobe College
3
The service industries journal
3
Global business review
2
International journal of applied management science : IJAMS
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of services and operations management
2
Journal for global business advancement : JGBA
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Management : journal of contemporary management issues
2
Middle East journal of management : MEJM
2
The journal of brand management : an international journal
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Advances in management & applied economics
1
African journal of business and economic research : AJBER
1
Cogent economics & finance
1
Corporate reputation review : an international journal
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DBA Africa management review
1
Economic research
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Economics : the open-access, open-assessment journal
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Economics : the strategy and practice : ESP
1
European Sport management quarterly : ESMQ
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European financial management : the journal of the European Financial Management Association
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European journal of international management : EJIM
1
European research studies
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Gadjah Mada international journal of business
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Global business and organizational excellence : GBOE
1
International journal of Islamic marketing and branding
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
7
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1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
3
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
4
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
5
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
6
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
7
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
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