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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Markenartikel
Konsumentenverhalten
588
Advertising effects
225
Werbewirkung
225
Marketing management
202
Marketingmanagement
202
Advertising
191
Werbung
188
Brand management
187
Markenführung
187
Beziehungsmarketing
166
Internet marketing
166
Online-Marketing
166
Relationship marketing
166
Brand image
155
Markenimage
155
Social Web
145
Social web
145
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136
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136
Viral marketing
94
Virales Marketing
94
Brand
83
Marketing
70
Customer satisfaction
63
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63
Corporate Social Responsibility
55
Corporate social responsibility
55
advertising
54
social media
53
Innovation
50
Lieferantenmanagement
49
Supplier relationship management
49
Theorie
49
Theory
49
Emotion
47
Online retailing
44
Online-Handel
44
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43
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371
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27
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Article
623
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1
Type of publication (narrower categories)
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Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
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Aufsatz in Zeitschrift
624
Fallstudie
2
Collection of articles of several authors
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Sammelwerk
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Grewal, Dhruv
8
Kumar, V.
7
Palmatier, Robert W.
7
Houston, Mark B.
6
MacInnis, Deborah J.
6
Muehling, Darrel D.
6
Haws, Kelly L.
5
Schreier, Martin
5
Um, Nam-Hyun
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Kannan, P. K.
4
Kim, Soojung
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Schultz, Don E.
4
Steenkamp, Jan-Benedict E. M.
4
Bailey, Ainsworth Anthony
3
Barone, Michael J.
3
Bellman, Steven
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Dodoo, Naa Amponsah
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
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Journal of marketing communications
Journal of marketing
Journal of business research : JBR
2,075
Journal of retailing and consumer services
1,961
International journal of consumer studies
786
International journal of hospitality management
753
Applied economics
734
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
The economic journal : the journal of the Royal Economic Society
554
The journal of brand management : an international journal
476
European journal of marketing : EJM
436
The journal of product & brand management
420
Asia Pacific journal of marketing and logistics
397
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Tourism management : research, policies, practice
356
Journal of marketing research : JMR
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of business ethics : JOBE
338
Fiscal studies : the journal of the Institute for Fiscal Studies
332
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
Journal of travel and tourism marketing
330
Economics letters
326
Journal of international consumer marketing
324
The international review of retail, distribution and consumer research
321
Regional studies
318
Technological forecasting & social change : an international journal
315
International journal of retail & distribution management
310
Journal of retailing
310
Cogent business & management
307
Marketing intelligence & planning
302
Marketing letters : a journal of research in marketing
298
Journal of fashion marketing and management
295
Journal of the Academy of Marketing Science
295
Journal of consumer behaviour : an international research review
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The journal of consumer marketing
288
The service industries journal
285
Journal of economic psychology : research in economic psychology and behavioral economics
282
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ECONIS (ZBW)
624
Showing
1
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10
of
624
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date (oldest first)
1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
4
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
5
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
6
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
7
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
8
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
9
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
10
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
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