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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Search: subject_exact:"Brand management"
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Advertising effects
Consumer behaviour
Brand management
181
Markenführung
181
Konsumentenverhalten
115
Brand image
103
Markenimage
103
Brand
60
Markenartikel
60
Werbewirkung
44
Internet marketing
36
Online-Marketing
36
Social Web
35
Social web
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising
27
Werbung
26
Marketing management
25
Marketingmanagement
25
Viral marketing
14
Virales Marketing
14
social media
14
brand equity
13
brand attitude
10
branding
9
advertising
8
Corporate reputation
7
Emotion
7
Firmenimage
7
Product design
7
Produktgestaltung
7
brand image
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Luxury goods
6
Luxusgüter
6
purchase intention
6
Brand loyalty
5
Celebrity endorsement
5
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Article
119
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119
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119
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English
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Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Muehling, Darrel D.
2
Nagar, Komal
2
Puzakova, Marina
2
Rita, Paulo
2
Srivastava, R. K.
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Ailawadi, Kusum L.
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Angle, Justin
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bajpai, Naval
1
Balachander, Subramanian
1
Balboni, Bernardo
1
Ball, Joan P.
1
Basuroy, Suman
1
Batra, Rajeev
1
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Journal of marketing communications
Journal of marketing
Journal of business research : JBR
399
The journal of product & brand management
288
The journal of brand management : an international journal
267
Journal of retailing and consumer services
253
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing intelligence & planning
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of promotion management : JPM
53
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
51
Journal of strategic marketing
50
International marketing review
49
Journal of the Academy of Marketing Science
49
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
45
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
43
Cogent business & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of marketing research : JMR
34
European journal of marketing
32
International journal of contemporary hospitality management
32
International journal of sports marketing & sponsorship
32
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ECONIS (ZBW)
119
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
4
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
5
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
6
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
7
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
8
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
9
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
10
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
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