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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
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Search: subject_exact:"Brand management"
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Subject
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Brand loyalty
Consumer behaviour
Brand management
188
Markenführung
188
Konsumentenverhalten
121
Brand image
108
Markenimage
108
Brand
64
Markenartikel
64
Advertising effects
45
Werbewirkung
45
Internet marketing
37
Online-Marketing
37
Social Web
36
Social web
36
Beziehungsmarketing
29
Relationship marketing
29
Advertising
27
Werbung
26
Marketing management
25
Marketingmanagement
25
social media
15
Viral marketing
14
Virales Marketing
14
brand equity
13
brand attitude
11
branding
10
advertising
8
Corporate reputation
7
Emotion
7
Firmenimage
7
Product design
7
Produktgestaltung
7
brand image
7
Confidence
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Luxury goods
6
Luxusgüter
6
Vertrauen
6
brand management
6
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8
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Article
123
Type of publication (narrower categories)
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Article in journal
123
Aufsatz in Zeitschrift
123
Language
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English
Author
All
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Muehling, Darrel D.
2
Nagar, Komal
2
Puzakova, Marina
2
Rita, Paulo
2
Srivastava, R. K.
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Ahuvia, Aaron
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Angle, Justin
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balachander, Subramanian
1
Balboni, Bernardo
1
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Published in...
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Journal of marketing communications
Journal of marketing
Journal of business research : JBR
412
The journal of product & brand management
287
The journal of brand management : an international journal
276
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
International journal of hospitality management
75
Marketing intelligence & planning
69
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of promotion management : innovations in planning and applied research
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
49
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
123
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
5
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
6
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
7
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
8
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
9
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
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