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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Article in journal"
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Consumer behaviour
Social web
Konsumentenverhalten
962
Brand management
767
Markenführung
767
Brand image
496
Markenimage
496
Brand
356
Markenartikel
353
Marketing management
287
Marketingmanagement
287
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248
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248
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231
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231
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95
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83
Customer satisfaction
76
Kundenzufriedenheit
76
Personality psychology
69
Persönlichkeitspsychologie
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Johnson, Lester W.
8
Pelsmacker, Patrick de
7
Piacentini, Maria
7
Carlson, Jamie
6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Muehling, Darrel D.
6
Wiedmann, Klaus-Peter
6
Belk, Russell W.
5
Phau, Ian
5
Schultz, Don E.
5
Sung, Yongjun
5
Tynan, Caroline
5
Um, Nam-Hyun
5
Veer, Ekant
5
Baxter, Stacey M.
4
Cova, Bernard
4
Dessart, Laurence
4
Gabrielli, Veronica
4
Grappi, Silvia
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Ilicic, Jasmina
4
Kelly, Louise
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Phua, Joe
4
Ross, William T.
4
Sashittal, Hemant Chaitanya
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Zarantonello, Lia
4
Abratt, Russell
3
Antheunis, Marjolijn L.
3
Baghi, Ilaria
3
Bailey, Ainsworth Anthony
3
Banister, Emma N.
3
Bartels, Jos
3
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Academy of Marketing
1
Global Brand Conference <11., 2016, Bradford>
1
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Journal of marketing communications
Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2,208
Journal of retailing and consumer services
1,979
International journal of hospitality management
776
International journal of consumer studies
770
Psychology & marketing
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Technological forecasting & social change : an international journal
442
Asia Pacific journal of marketing and logistics
408
The journal of product & brand management
404
Management science : journal of the Institute for Operations Research and the Management Sciences
393
Tourism management : research, policies, practice
386
European journal of marketing : EJM
362
Journal of marketing research : JMR
362
Journal of travel and tourism marketing
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Cogent business & management
331
Journal of international consumer marketing
326
Journal of marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
Journal of the Academy of Marketing Science
298
Marketing letters : a journal of research in marketing
297
Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
294
The journal of consumer marketing
293
Journal of fashion marketing and management
292
International journal of contemporary hospitality management
290
Journal of business ethics : JOBE
288
The journal of services marketing
276
Young consumers : insight and ideas for responsible marketers
271
Journal of hospitality marketing & management
270
Marketing intelligence & planning
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
International journal of internet marketing and advertising : IJIMA
250
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ECONIS (ZBW)
1,066
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
5
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
6
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
9
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
10
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
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