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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Mohan, Rakesh"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
3
Brand
1
Brand image
1
Brand management
1
Brand transparency
1
CFA
1
Consumer socialization
1
Content likeability
1
Food
1
Food delivery application
1
Gesundheitsvorsorge
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Internet marketing
1
Jugendliche
1
Lebensmittel
1
Markenartikel
1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile Business
1
Mobile application
1
Mobile applications (Apps)
1
Mobile business
1
Online-Marketing
1
Partial least squares
1
Partial least squares structural equation modeling
1
Partielle kleinste Quadrate
1
Perceived risk
1
Preventive care
1
SEM
1
Signaling theory
1
Signalling
1
Social Web
1
Social networking sites
1
Social web
1
Structural equation model
1
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3
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Article
3
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Article in journal
Aufsatz in Zeitschrift
3
Language
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English
Spanish
Author
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Mohan, Rakesh
Paul, Justin
Muehling, Darrel D.
6
Schultz, Don E.
5
Um, Nam-Hyun
5
Kim, Soojung
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Ha, Young
3
Hofacker, Charles F.
3
Im, Hyunjoo
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Hyun-hwa
3
Lee, Joonghwa
3
Lennon, Sharron J.
3
Limbu, Yam B.
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Stoel, Leslie
3
Tsiotsou, Rodoula H.
3
Varan, Duane
3
Yoon, Hye Jin
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Altobello, Suzanne A.
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Banerjee, Syagnik
2
Block, Martin P.
2
Bozkurt, Sıddık
2
Bright, Laura F.
2
Chan, Fong Yee
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Dahlén, Micael
2
Dalakas, Vassilis
2
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Published in...
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Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Economic developments in India : quarterly update : analysis, reports, policy documents
27
Journal of retailing and consumer services
13
Journal of business research : JBR
7
International journal of consumer studies
4
Asian economic policy review : AEPR
3
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of economic literature
2
Psychology & marketing
2
The Indian economic journal
2
Advances in indicative planning
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
Business standard India ...
1
Cities : the international quarterly on urban policy
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
India policy forum
1
India's economy in the 21st century : a collection of select articles
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of East-West business
1
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Macroeconomics and finance in emerging market economies
1
Paradigm : the journal of Institute of Management Technology
1
Population and development review
1
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All
ECONIS (ZBW)
3
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1
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3
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3
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
3
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
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