Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Year of publication: |
2021
|
---|---|
Authors: | Mehra, Aashish ; Paul, Justin ; Kaurav, Rahul Pratap Singh |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 5, p. 481-509
|
Subject: | CFA | diffusion of Innovation | Mobile applications (Apps) | SEM | technology Acceptance Model | young Consumers | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobile Anwendung | Mobile application | Jugendliche | Youth | Mobile Business | Mobile business |
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