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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
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Advertising effects
Emotion
39
Consumer behaviour
30
Konsumentenverhalten
30
Werbewirkung
23
Advertising
14
Werbung
14
Brand image
7
Internet marketing
7
Markenimage
7
Online-Marketing
7
Brand management
5
Cognition
5
Kognition
5
Markenführung
5
Social Web
5
Social web
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Customer satisfaction
4
Experiment
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Kundenzufriedenheit
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Marketing management
4
Marketingmanagement
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Online retailing
4
Online-Handel
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Beziehungsmarketing
3
Brand
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Markenartikel
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Relationship marketing
3
Viral marketing
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Virales Marketing
3
emotional appeal
3
Coronavirus
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Erfolgsfaktor
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Geschichte
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History
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Innovation
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Interactive media
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Interaktive Medien
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Nonprofit marketing
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23
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Phau, Ian
3
Marchegiani, Christopher
2
Bae, Mikyeung
1
Chang, Hsia-Ching
1
Dens, Nathalie
1
Dodoo, Naa Amponsah
1
Dogra, Pallavi
1
Dorsch, Michael J.
1
Drennan, Judy
1
Fazal-e-Hasan, Syed
1
Fennis, Bob Michaël
1
Fransen, Marieke
1
Hajian, Ava
1
Huang, Xiao
1
Hur, Songyee
1
Janssens, Wim
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kader, Mohammad Shahidul
1
Kaushal, Arun
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Jiyoung
1
Kim, Seeun
1
Lee, Jung Eun
1
Lee, Sang Yeal
1
Lennon, Sharron J.
1
Lwin, Michael
1
Moes, Anne
1
Morris, Jon D.
1
Mostafa, Mohamed M.
1
Muehling, Darrel D.
1
Myers, Jun
1
Noland, Chris R.
1
Pelsmacker, Patrick de
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1
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1
Sar, Sela
1
Srivastava, R. K.
1
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Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
29
Journal of advertising research
20
International journal of advertising : the review of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
Journal of promotion management : JPM
8
Marketing : ZFP ; journal of research and management
8
European journal of marketing : EJM
6
Journal of current issues and research in advertising : JCIRA
6
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
European journal of marketing
4
Health marketing quarterly
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of business and psychology
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of philanthropy and marketing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
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ECONIS (ZBW)
23
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23
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
3
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
4
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
5
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
6
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
7
Positive or negative vibes : does mood affect consumer response to controversial advertising?
Noland, Chris R.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 897-912
Persistent link: https://www.econbiz.de/10012697013
Saved in:
8
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M.
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
Saved in:
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