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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Burt, Steven"
~subject:"Brand management"
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Journal of marketing communications
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
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2
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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