The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Young Sang Cho; Hye-Su Rha; Steve Burt
| Year of publication: |
2015
|
|---|---|
| Authors: | Cho, Young Sang ; Rha, Hye-Su ; Burt, Steven |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 128-137
|
| Subject: | Consumer attitudes | Manufacturer's name disclosure | Retail brands | Store loyalty | National brand loyalty | Korea | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468488