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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~person:"Ahmad, Anees"
~person:"Louis, Didier"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
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Consumer behaviour
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Brand personality
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Ahmad, Anees
Louis, Didier
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Journal of marketing communications
Journal of retailing and consumer services
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
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Impacts of product, store and retailer perceptions on consumers' relationship to terroir store brand
Lacœuilhe, Jérôme
;
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 43-53
Persistent link: https://www.econbiz.de/10011747713
Saved in:
2
An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
3
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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