Impacts of product, store and retailer perceptions on consumers' relationship to terroir store brand
Year of publication: |
November 2017
|
---|---|
Authors: | Lacœuilhe, Jérôme ; Louis, Didier ; Lombart, Cindy |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 43-53
|
Subject: | Store brand | Terroir | Attachment | Loyalty | Authenticity | Image | Trust | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
-
Rubio Benito, Natalia, (2015)
-
Rashmi, (2018)
-
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa, (2015)
- More ...
-
Contribution des MDD de terroir à la légitimité et aux images RSE et prix des distributeurs
Lacœuilhe, Jérôme, (2018)
-
Impact of a retailer’s CSR activities on consumers’ loyalty
Louis, Didier, (2019)
-
Charton-Vachet, Florence, (2020)
- More ...