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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Advertising effects"
~subject:"Virales Marketing"
~subject:"street marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Advertising effects
Virales Marketing
street marketing
Brand management
209
Markenführung
209
Consumer behaviour
162
Konsumentenverhalten
162
Brand image
158
Markenimage
158
Brand
74
Markenartikel
74
Werbewirkung
58
Beziehungsmarketing
44
Marketing management
44
Marketingmanagement
44
Relationship marketing
44
Internet marketing
40
Online-Marketing
40
Advertising
36
Social Web
36
Social web
36
Werbung
35
social media
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Customer satisfaction
14
Kundenzufriedenheit
14
Corporate reputation
13
Firmenimage
13
Luxury goods
13
Luxusgüter
13
Emotion
12
brand attitude
12
Personality psychology
11
Persönlichkeitspsychologie
11
Viral marketing
11
brand equity
11
brand loyalty
11
Brand loyalty
10
Markentreue
10
purchase intention
10
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Undetermined
52
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Article
68
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Language
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English
68
Author
All
Srivastava, R. K.
3
Kim, Dong Hoo
2
Muehling, Darrel D.
2
Rita, Paulo
2
Um, Nam-Hyun
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmed, Pervaiz K.
1
Ahn, Sun Joo
1
Alcántara-Pilar, Juan Miguel
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Biraghi, Silvia
1
Black, Matthew
1
Bravo, Olivia Stacie-Ann C.
1
Brown, Mark
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Campbell, Colin L.
1
Chan, Kara
1
Cho, Moonhee
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Das, Enny
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Dunbar, Seth
1
Duraipandian, Israel
1
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Published in...
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Journal of marketing communications
Journal of strategic marketing
Journal of business research : JBR
81
International journal of advertising : the quarterly review of marketing communications
55
The journal of product & brand management
55
International journal of advertising : the review of marketing communications
51
Psychology & marketing
42
The journal of brand management : an international journal
41
Journal of retailing and consumer services
40
Journal of advertising research
39
Journal of promotion management : JPM
34
International journal of internet marketing and advertising : IJIMA
31
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of promotion management : innovations in planning and applied research
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing : ZFP ; journal of research and management
20
Asia Pacific journal of marketing and logistics
19
International journal of hospitality management
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
European journal of marketing : EJM
17
Marketing letters : a journal of research in marketing
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research : JMR
16
Journal of hospitality marketing & management
15
Journal of global marketing
14
Journal of marketing
14
International journal of sports marketing & sponsorship
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Journal of marketing management : MM
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of consumer marketing
11
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
International journal of consumer studies
9
International journal of contemporary hospitality management
9
Young consumers : insight and ideas for responsible marketers
9
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
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ECONIS (ZBW)
68
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1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
3
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
4
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
5
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
6
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
7
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
8
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
9
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
10
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
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