"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Yu-Lun Liu, Sahar Karimi and Tsunwai Wesley Yuen
| Year of publication: |
2020
|
|---|---|
| Authors: | Liu, Yu-Lun ; Karimi, Sahar ; Yuen, Tsunwai Wesley |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 2, p. 130-144
|
| Subject: | actual purchase | advertising | Chinese domestic brands | National identity | purchase intention | China | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Nationalkultur | National culture | Werbung | Advertising | Werbewirkung | Advertising effects | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1466824 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203401