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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Advertising effects"
~subject:"street marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Subject
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Advertising effects
street marketing
Brand management
190
Markenführung
190
Brand image
149
Markenimage
149
Consumer behaviour
148
Konsumentenverhalten
148
Brand
63
Markenartikel
63
Werbewirkung
57
Marketing management
41
Marketingmanagement
41
Beziehungsmarketing
38
Relationship marketing
38
Internet marketing
36
Online-Marketing
36
Advertising
35
Werbung
34
Social Web
32
Social web
32
social media
14
Corporate Social Responsibility
13
Corporate reputation
13
Corporate social responsibility
13
Firmenimage
13
Customer satisfaction
12
Kundenzufriedenheit
12
brand attitude
12
Emotion
11
brand equity
11
Personality psychology
10
Persönlichkeitspsychologie
10
Viral marketing
10
Virales Marketing
10
Celebrity endorsement
9
Celebrity-Werbung
9
purchase intention
9
Confidence
8
Designation of origin
8
Emerging economies
8
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Undetermined
44
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Article
58
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Language
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English
58
Author
All
Srivastava, R. K.
3
Kim, Dong Hoo
2
Muehling, Darrel D.
2
Um, Nam-Hyun
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmed, Pervaiz K.
1
Ahn, Sun Joo
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Biraghi, Silvia
1
Black, Matthew
1
Bravo, Olivia Stacie-Ann C.
1
Brown, Mark
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Chan, Kara
1
Cho, Moonhee
1
Das, Enny
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Dunbar, Seth
1
Duraipandian, Israel
1
Eastin, Matthew S.
1
Fan, Fei
1
Fazli-Salehi, Reza
1
Fullerton, Jami A.
1
Gambetti, Rosella C.
1
Ghaffari, Farhad
1
Gistri, Giacomo
1
Goyal, Vinay
1
Graffigna, Guendalina
1
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Published in...
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Journal of marketing communications
Journal of strategic marketing
Journal of business research : JBR
55
International journal of advertising : the quarterly review of marketing communications
49
International journal of advertising : the review of marketing communications
47
The journal of product & brand management
35
Psychology & marketing
34
Journal of promotion management : JPM
32
Journal of advertising research
30
Journal of advertising : official publication of the American Academy of Advertising
28
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
22
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
20
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of hospitality management
10
Journal of global marketing
10
Marketing intelligence & planning
10
Journal of marketing management : MM
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
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ECONIS (ZBW)
58
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58
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1
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
2
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
3
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
4
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
5
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
7
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
8
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
9
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
10
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
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