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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Internet marketing"
~subject:"street marketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Subject
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Internet marketing
street marketing
Brand management
190
Markenführung
190
Brand image
149
Markenimage
149
Consumer behaviour
148
Konsumentenverhalten
148
Brand
63
Markenartikel
63
Advertising effects
57
Werbewirkung
57
Marketing management
41
Marketingmanagement
41
Beziehungsmarketing
38
Relationship marketing
38
Online-Marketing
36
Advertising
35
Werbung
34
Social Web
32
Social web
32
social media
14
Corporate Social Responsibility
13
Corporate reputation
13
Corporate social responsibility
13
Firmenimage
13
Customer satisfaction
12
Kundenzufriedenheit
12
brand attitude
12
Emotion
11
brand equity
11
Personality psychology
10
Persönlichkeitspsychologie
10
Viral marketing
10
Virales Marketing
10
Celebrity endorsement
9
Celebrity-Werbung
9
purchase intention
9
Confidence
8
Designation of origin
8
Emerging economies
8
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31
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2
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Article
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
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English
37
Author
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Rita, Paulo
2
Schivinski, Bruno
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Almubarak, Alanoud F.
1
Anselmsson, Johan
1
Arrivé, Sandra
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Ball, Joan P.
1
Belanche, Daniel
1
Bellman, Steven
1
Biraghi, Silvia
1
Brooks, Simon
1
Brown, Mark
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Casaló, Luis V.
1
Cheung, Fung Yi Millissa
1
Coelho, Pedro Simões
1
Dąbrowski, Dariusz
1
Eastin, Matthew S.
1
Fernandes, Teresa
1
Flavián, Marta
1
Fuxman, Leonora
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gistri, Giacomo
1
Graffigna, Guendalina
1
Grigoriou, Nicholas
1
Groeger, Lars
1
Hack-Polay, Dieu
1
Hammick, Jinhyon Kwon
1
Horbel, Chris
1
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Journal of marketing communications
Journal of strategic marketing
Journal of business research : JBR
90
International journal of internet marketing and advertising : IJIMA
51
Journal of retailing and consumer services
46
The journal of product & brand management
46
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
27
International journal of advertising : the review of marketing communications
24
Journal of advertising research
19
Journal of promotion management : JPM
19
Tourism management : research, policies, practice
19
Cogent business & management
18
Marketing intelligence & planning
18
Business horizons
15
Journal of internet commerce
15
Journal of marketing management : MM
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of electronic marketing and retailing : IJEMR
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Psychology & marketing
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
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ECONIS (ZBW)
37
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
3
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
4
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
5
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
8
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
9
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
10
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
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