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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~subject:"Social web"
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Markenimage
Marketingmanagement
Pharmaceuticals
Psychology of advertising
Relationship marketing
Social web
Advertising
221
Werbung
219
Consumer behaviour
199
Konsumentenverhalten
199
Advertising effects
183
Werbewirkung
183
Internet marketing
171
Online-Marketing
171
Social Web
84
Brand management
55
Markenführung
55
Brand image
46
Marketing management
43
Viral marketing
40
Virales Marketing
40
advertising
36
International marketing
31
Internationales Marketing
31
Beziehungsmarketing
29
Fernsehwerbung
29
Television advertising
29
USA
29
United States
29
social media
25
Online retailing
23
Online-Handel
23
Brand
20
E-commerce
20
Electronic Commerce
20
Emotion
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Markenartikel
20
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English
174
Author
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Dodoo, Naa Amponsah
3
Kerr, Gayle
3
Lillard, Dean R.
3
Antheunis, Marjolijn L.
2
Belanche, Daniel
2
Drennan, Judy
2
Grewal, Dhruv
2
Huh, Jisu
2
Jin, Ginger Zhe
2
Ju, Ilyoung
2
Karlan, Dean
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Phua, Joe
2
Rita, Paulo
2
Sar, Sela
2
Schivinski, Bruno
2
Tucker, Catherine
2
Um, Nam-Hyun
2
Agnihotri, Raj
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alan, Sule
1
Albers, Sönke
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Almeida, Marcos Inácio Severo de
1
Alpert, Abby
1
Alsan, Marcella
1
Anselmsson, Johan
1
Aravindakshan, Ashwin
1
Arunachalam, S.
1
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National Bureau of Economic Research
20
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Journal of marketing communications
Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
304
Journal of retailing and consumer services
142
International journal of internet marketing and advertising : IJIMA
138
International journal of advertising : the review of marketing communications
111
Journal of advertising research
100
Psychology & marketing
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Industrial marketing management : the international journal for industrial and high-tech firms
85
SpringerLink / Bücher
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
Journal of advertising : official publication of the American Academy of Advertising
74
The journal of product & brand management
74
International journal of advertising : the quarterly review of marketing communications
71
Journal of promotion management : innovations in planning and applied research
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Technological forecasting & social change : an international journal
62
The journal of brand management : an international journal
62
International marketing review
59
International journal of hospitality management
58
Tourism management : research, policies, practice
58
Marketing intelligence & planning
57
International journal of electronic marketing and retailing : IJEMR
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of promotion management : JPM
55
Health marketing quarterly
52
Journal of international marketing
52
Journal of global marketing
51
Journal of marketing
51
Business horizons
50
European journal of marketing : EJM
50
Journal of strategic marketing
49
Cogent business & management
48
Journal of internet commerce
48
Information systems research : ISR
46
Journal of management information systems : JMIS
45
International journal of technology marketing : IJTMkt
44
Journal of marketing management : MM
43
Springer eBook Collection
43
Asia Pacific journal of marketing and logistics
42
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ECONIS (ZBW)
174
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174
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
6
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
7
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
8
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
9
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
10
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
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