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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Innovationsmanagement
Markenartikel
Social web
Brand management
179
Markenführung
179
Consumer behaviour
125
Konsumentenverhalten
125
Brand image
107
Markenimage
107
Brand
60
Advertising effects
48
Werbewirkung
48
Internet marketing
32
Online-Marketing
32
Social Web
31
Advertising
27
Werbung
26
Beziehungsmarketing
25
Marketing management
25
Marketingmanagement
25
Relationship marketing
25
social media
11
Innovation
10
Viral marketing
10
Virales Marketing
10
brand attitude
9
Corporate reputation
8
Emerging economies
8
Firmenimage
8
New product development
8
Personality psychology
8
Persönlichkeitspsychologie
8
Schwellenländer
8
Brand extension
7
Markentransfer
7
Produktentwicklung
7
advertising
7
Brand architecture
6
Brand equity
6
Designation of origin
6
Emotion
6
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Online availability
All
Undetermined
62
Free
5
Type of publication
All
Article
86
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Glossary included
Working Paper
Article in journal
86
Language
All
English
86
Author
All
Keller, Kevin Lane
3
Brasel, S. Adam
2
Casaló, Luis V.
2
Diamantopoulos, Adamantios
2
Heinberg, Martin
2
Nagar, Komal
2
Ozkaya, H. Erkan
2
Rita, Paulo
2
Taube, Markus
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcántara-Pilar, Juan Miguel
1
Alden, Dana
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anselmsson, Johan
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bayraktaroğlu, Gül
1
Bayus, Barry L.
1
Bei, Lien-ti
1
Belanche, Daniel
1
Berger, Axel
1
Beverland, Michael B.
1
Block, Martin P.
1
Brady, Michael K.
1
Braxton, Dominique F.
1
Brexendorf, Tim Oliver
1
Broyles, Sheri J.
1
Bucic, Tania
1
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Published in...
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Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
318
The journal of brand management : an international journal
275
The journal of product & brand management
220
Journal of retailing and consumer services
174
European journal of marketing : EJM
61
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
54
Asia Pacific journal of marketing and logistics
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing intelligence & planning
47
Journal of strategic marketing
46
Journal of marketing management : MM
45
Journal of promotion management : innovations in planning and applied research
44
Journal of marketing
41
Business horizons
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
International journal of advertising : the review of marketing communications
35
Marketing letters : a journal of research in marketing
35
European journal of marketing
34
International journal of hospitality management
34
Journal of promotion management : JPM
34
Cogent business & management
33
Journal of fashion marketing and management
33
International journal of consumer studies
32
Journal of international consumer marketing
31
The journal of consumer marketing
30
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Qualitative market research : an international journal
27
The IUP journal of brand management : IJBRM
27
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
23
International journal of contemporary hospitality management
22
International journal of market research
22
Journal of international marketing
22
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All
ECONIS (ZBW)
86
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1
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10
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86
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date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
4
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
5
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
8
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
9
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
10
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
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