Income inequality and consumer preference for private labels versus national brands
Didem Kurt, Francesca Gino
| Year of publication: |
2023
|
|---|---|
| Authors: | Kurt, Didem ; Gino, Francesca |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 2, p. 463-479
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| Subject: | Income inequality | National brands | Private labels | Shopper behavior | Social comparison | Einkommensverteilung | Income distribution | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00890-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251193