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~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
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Brand image
Consumer behaviour
536
Konsumentenverhalten
536
Advertising effects
154
Werbewirkung
154
Brand management
133
Markenführung
133
Markenimage
125
Advertising
107
Werbung
104
Internet marketing
97
Online-Marketing
96
Beziehungsmarketing
75
Relationship marketing
75
Social Web
72
Social web
72
Brand
59
Markenartikel
59
Marketing management
47
Marketingmanagement
47
Viral marketing
45
Virales Marketing
45
Emotion
36
Corporate Social Responsibility
35
Corporate social responsibility
35
Customer satisfaction
29
Kundenzufriedenheit
29
Online retailing
28
Online-Handel
28
Environmental consciousness
26
Umweltbewusstsein
26
Confidence
25
Einzelhandel
25
Green marketing
25
Retail trade
25
Vertrauen
25
Öko-Marketing
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advertising
23
Dienstleistungsqualität
22
Service quality
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125
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125
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English
125
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Srivastava, R. K.
3
Al Shurideh, Muhammad
2
Baghi, Ilaria
2
Gabrielli, Veronica
2
Hollebeek, Linda D.
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kumar, Vikas
2
Lee, Jaejin
2
Merrilees, Bill
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Phau, Ian
2
Pradhan, Debasis
2
Rita, Paulo
2
Schultz, Don E.
2
Um, Nam-Hyun
2
Abu Zayyad, Hala Mohammed
1
Abubakar, Abubakar Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Aitken, Robert
1
Akasreku, Frank
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Athanasopoulou, Pinelopi
1
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Published in...
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Journal of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
125
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61
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
62
Political brand image : an investigation into the operationalisation of the external orientation of David Cameron's Conservative brand
Pich, C.
;
Guja Armannsdottir
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011852910
Saved in:
63
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
64
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
65
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
66
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
67
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
68
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
69
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
70
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
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