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~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Amos, Clinton"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Consumer behaviour
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Aristotle's modes of persuasion
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Data Mining
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Amos, Clinton
Muehling, Darrel D.
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Journal of marketing communications
Marketing letters : a journal of research in marketing
Journal of consumer behaviour : an international research review
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of marketing theory and practice
1
The journal of product & brand management
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ECONIS (ZBW)
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Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
2
Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
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