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~isPartOf:"Journal of marketing communications"
~isPartOf:"Organizations and markets in emerging economies"
~person:"Schultz, Don E."
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
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Schultz, Don E.
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Journal of marketing communications
Organizations and markets in emerging economies
Asia-Pacific journal of business administration
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
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2
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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