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~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~person:"Hammick, Jinhyon Kwon"
~subject:"Communication"
~subject:"Confidence"
~subject:"Customer integration"
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Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
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