Facebook fan page : the effect of perceived socialness in consumer-brand communication
Year of publication: |
November 2018
|
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Authors: | Hammick, Jinhyon Kwon ; Ju, Ilyoung |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 7, p. 686-702
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Subject: | Facebook | brand trust | brand-consumer relationship | feedback control | relationship commitment | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing | Markenimage | Brand image | Kommunikation | Communication | Markenführung | Brand management |
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