//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
~subject:"Services marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Business-to-business marketing
Produktentwicklung
Services marketing
Brand management
133
Markenführung
133
Consumer behaviour
74
Konsumentenverhalten
74
Brand image
68
Markenimage
68
Advertising effects
38
Werbewirkung
38
Markenartikel
37
Internet marketing
27
Online-Marketing
27
Advertising
24
Werbung
23
Social Web
21
Social web
21
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
13
Relationship marketing
13
social media
11
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Emerging economies
6
Schwellenländer
6
purchase intention
6
Brand loyalty
5
Celebrity endorsement
5
Celebrity-Werbung
5
Emotion
5
Experiment
5
Markentreue
5
Nonprofit marketing
5
Nonprofit-Marketing
5
brand equity
5
brand image
5
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
8
Book section
8
Language
All
English
41
Author
All
Nagar, Komal
2
Rita, Paulo
2
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Ashley, Christy
1
Avery, Jill
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Blankson, Charles
1
Block, Martin P.
1
Braxton, Dominique F.
1
Brodie, Roderick J.
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Bıçakcıoğlu, Nilay
1
Chapleo, Chris
1
Chin, Phaik Nie
1
Coelho, Pedro Simões
1
Dahlén, Micael
1
Dall'Olmo Riley, Francesca
1
Das, Enny
1
DelVecchio, Devon
1
Delgado-Ballester, Elena
1
Devlin, James
1
Duraipandian, Israel
1
Edwards, Steven M.
1
Enslin, Carla
1
Fuller, Rachel
1
Fullerton, Jami A.
1
Ghaffari, Farhad
1
Gilbreath, Bob
1
Gistri, Giacomo
1
Graham, Johnny
1
Gregoric, Anna
1
Grinsven, Bo
1
Grohmann, Bianca
1
Hamzaoui-Essoussi, Leila
1
Heckler, Susan E.
1
Houston, Michael J.
1
more ...
less ...
Published in...
All
Journal of marketing communications
The Routledge companion to contemporary brand management
Journal of business research : JBR
265
The journal of brand management : an international journal
245
The journal of product & brand management
200
Journal of retailing and consumer services
144
Industrial marketing management : the international journal for industrial and high-tech firms
76
European journal of marketing : EJM
59
SpringerLink / Bücher
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
Journal of strategic marketing
43
Marketing intelligence & planning
40
International journal of hospitality management
33
Journal of marketing
33
Journal of the Academy of Marketing Science
33
Marketing letters : a journal of research in marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
European journal of marketing
29
The journal of consumer marketing
29
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of marketing management : MM
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Cogent business & management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
The journal of business & industrial marketing
23
International journal of advertising : the review of marketing communications
22
Journal of retailing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Qualitative market research : an international journal
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
2
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
3
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
4
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
5
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
6
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
7
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
8
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
9
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
Saved in:
10
The effects of processing mode and brand scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->