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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Brand loyalty"
~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand loyalty
Dienstleistungsqualität
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18
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17
Consumer behaviour
13
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brand equity
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Anabila, Peter
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Bondesson, Niklas Vestman
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Journal of marketing communications
The journal of product & brand management
Journal of business research : JBR
6
International journal of hospitality management
5
The journal of brand management : an international journal
5
European journal of marketing : EJM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Marketing intelligence & planning
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African journal of business and economic research : AJBER
2
Cogent business & management
2
IIMB management review
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Journal of service research
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Academia : revista Latinoamericana de administración
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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Benchmarking : an international journal
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California management review
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Decision
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Dutch journal of finance and management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International entrepreneurship and management journal
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International journal of business and economics
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International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
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International journal of economics and finance
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International journal of electronic customer relationship management : IJECRM
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International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
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International journal of retail and distribution management
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ECONIS (ZBW)
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1
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
2
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
3
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
4
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
5
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
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