//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Theory
Internet marketing
167
Online-Marketing
167
Consumer behaviour
117
Konsumentenverhalten
117
Social Web
101
Social web
101
Brand management
72
Markenführung
72
Advertising effects
63
Werbewirkung
63
Brand image
48
Markenimage
48
Advertising
44
Viral marketing
43
Virales Marketing
43
Werbung
42
Beziehungsmarketing
35
Relationship marketing
35
Brand
30
Social media
28
social media
25
Online retailing
20
Online-Handel
20
Marketing management
13
Marketingmanagement
13
Facebook
12
Confidence
11
Customer integration
11
Kundenintegration
11
Vertrauen
11
advertising
9
Emotion
8
Experiment
8
Social network
8
Soziales Netzwerk
8
Brand loyalty
7
Consumer engagement
7
E-commerce
7
Electronic Commerce
7
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
30
Author
All
Guzman, Francisco
2
Kennedy, Eric
2
Rita, Paulo
2
Amelia, Maria Veronica
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Balboni, Bernardo
1
Barbarossa, Camilla
1
Bendoni, Wendy K.
1
Bernal, Alicia
1
Breazeale, Mike
1
Burkhalter, Janée N.
1
Chaput, Luciana
1
Coelho, Pedro Simões
1
Cooper, Tony
1
Delgado-Ballester, Elena
1
Dessart, Laurence
1
Dobele, Angela R.
1
Drennan, Judy
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Gistri, Giacomo
1
Graves, Christopher
1
Halaszovich, Tilo F.
1
Hatzithomas, Leonidas
1
Huang, Travis K.
1
Hughes, Mine Üçok
1
Hung, Yu-Chen
1
Jain, Varsha
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Hye-yŏng
1
Kim, Jooyoung
1
Kim, Kyongseok
1
King, Karen Whitehill
1
Kumar, Jitender
1
Langaro, Daniela
1
Lin, Kuan-Yu
1
Lo, Pei-San
1
López-López, Inés
1
more ...
less ...
Published in...
All
Journal of marketing communications
The journal of product & brand management
Journal of business research : JBR
35
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
The journal of brand management : an international journal
15
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of electronic commerce : IJEC
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper / Centre for Economic Policy Research
6
Information systems research : ISR
6
International journal of advertising : the review of marketing communications
6
International journal of industrial organization
6
Journal of promotion management : innovations in planning and applied research
6
SpringerLink / Bücher
6
Cowles Foundation Discussion Paper
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
Discussion papers / CEPR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Operations research
4
Psychology & marketing
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
American economic journal
3
American economic journal : a journal of the American Economic Association
3
Cogent business & management
3
Cowles Foundation discussion paper
3
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
Saved in:
6
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
7
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
8
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
9
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
10
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->