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~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Bailey, Ainsworth Anthony"
~person:"Zhang, Lixuan"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Journal of marketing communications
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3
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ECONIS (ZBW)
5
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1
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
2
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
3
A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna
;
Basmanova, Oksana
;
Zhang, Lixuan
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
Saved in:
4
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
5
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
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