Green advertising receptivity : an initial scale development process
Ainsworth Anthony Bailey, Aditya Mishra and Mojisola F. Tiamiyu
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Bailey, Ainsworth Anthony ; Mishra, Aditya ; Tiamiyu, Mojisola F. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 3, p. 327-345
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| Subject: | environmental behavior | green advertising | green marketing | scale development | Öko-Marketing | Green marketing | Werbung | Advertising | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2014.904812 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613179