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~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Bailey, Ainsworth Anthony"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"message persuasiveness"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
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Bailey, Ainsworth Anthony
Muehling, Darrel D.
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Journal of marketing communications
Journal of retailing and consumer services
3
International journal of retail & distribution management
2
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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1
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
2
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
3
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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