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~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Jung, A-Reum"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Advertising effects
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Jung, A-Reum
Muehling, Darrel D.
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Kim, Soojung
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Schultz, Don E.
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Dodoo, Naa Amponsah
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Kim, Dong Hoo
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Lee, Joonghwa
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Journal of marketing communications
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
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The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
2
Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum
;
Heo, Jun
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
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